Fan Play Live use Dittofi to revolutionizing fan engagement at an elite professional golf event

Somanath Chilukuri, the founder of Fan Play Live, is driven by the mission of spreading the joy of competitive play among recreational sporting events and enhancing fan experiences at elite professional events. In 2023, Somanath used Dittofi to developed a real-time app called Best Birdies that was launched at the Witchita Open, a PGA sanctioned event.

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Fan Play Live was founded by Somanath Chilukuri with the mission to spread the joy of competitive play among recreational sporting events and enhancing fan experiences at elite professional events.

Somanath spent most of 2023 looking to develop an app using traditional no-code platforms however, he was unable to develop a platform that would handle the volume of real-time interaction required for professional sporting events.

The challenge

Fan Play Live, partnered with Dittofi, to create an engaging, interactive solution for The Wichita Open, a prominent Korn Ferry Tour event. The objective was to redefine the traditional spectator role and achieve unparalleled levels of fan engagement.

The platform was need to securely scale up to handle more than 3,500 real-time interactions from fans who were the guests of The Wichita Open.

The platform was need to securely scale up to handle more than 3,500 real-time interactions from fans who were the guests of The Wichita Open.

The solution

Somanath collaborated with Dittofi on a Dittofi Bootcamp to create the Fan Play Live app, which he called Best Birdies. Best Birdies is an interactive, game-based platform designed to immerse fans in the excitement of The Wichita Open, transforming passive spectators into active participants.

Best Birdies was able to monetize itself by selling in app advert space to local businesses.

Fan Play Live developed an app called Best Birdies, an interactive, game-based platform designed to immerse fans in the excitement of the Wichita Open.

The implementation

The implementation of Best Birdies yielded game-changing results:

Increased Engagement: Fan participation soared, with fans expressing a heightened sense of involvement and satisfaction. The interactive contests and challenges provided continuous engagement, even during the slower moments of the event.
Boosted Fan Loyalty: The unique, gamified experience fostered a deeper connection between the fans and The Wichita Open, leading to increased fan loyalty and event attendance.
Enhanced Social Interaction: Best Birdies facilitated interaction among fans, allowing them to compete and share their experiences. This boosted the social aspect of the event and resulted in a thriving online fan community.
Positive Sponsorship Opportunities: The high engagement rates and positive fan response created a more appealing environment for sponsors, contributing to the event’s overall profitability.

The conclusion

The successful partnership of GolfKarma and Dittofi in creating Best Birdies underpinned the transformative power of gamification in enhancing sports fan experiences. Their innovative use of real-time data and interactive contests revolutionized The Wichita Open, setting a new standard for fan engagement at sports events.

In the future, GolfKarma will be expanding their gamification to include other types of sports events such as football, cricket, hockey & so on. If you’d like to gamify your next event, schedule a demo now.

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